A Daytona, a two-tone Submariner, and a two-tone Datejust standing on a stone ledge by the water, next to the Gulfshore Watch Co. seal on a sunlit wall

Naples, Florida, by appointment

Pre-owned Rolex, bought and sold on the Gulf shore

A small collection, chosen one watch at a time and shown in person in Naples. Every listing tells you the reference, the year, the box and papers, and the honest condition.

What's hot right now

The Rolex families buyers are chasing in late 2026.

  • Steel Submariner with a black dial and black bezel

    Submariner

    The dive watch everyone knows. A good one at a fair price tends to sell in about a week.

    Why it sells
  • Steel Daytona chronograph with a black dial and three small dials

    Daytona

    The chronograph with a waiting list, and the top-selling pre-owned Rolex line in the first half of 2026.

    Why it sells
  • Two-tone Datejust with a cream dial and fluted gold bezel

    Datejust

    The everyday classic. Pre-owned sales were up 44% in the first half of 2026.

    Why it sells

See all five or take the 30-second quiz to find yours.

Sales figures: EveryWatch report, first half of 2026 (via insight-luxury.com, Aug 3, 2026). Selling time: Ermitage Jewelers, 2026 ranking.

The Naples Pier at sunset, seen from the water

Seen in person, right here in Naples

Every watch is shown face to face, by appointment. Hold it, check it, and take your time.

Naples Pier at sunset. Photo by Bailey Rapp on Unsplash

Looking for a certain watch?

Tell us the model and your budget. We'll look for it and tell you what we find.

Selling or trading?

Send a few photos and tell us what box and papers you have. We'll make you an offer.

What every listing tells you

Reference and year

The model number and the year it was made, matched to the watch.

Box and papers

Full set or watch only, and the date on the warranty card.

Condition

Scratches, polishing, and service history, described plainly.

Original parts

Dial, hands, bezel, and bracelet, noted as original or not.

Example tag

Submariner Date

Ref. and year
126610LN, 2022
Box and papers
Full set
Condition
Light wear, unpolished
Original parts
All original

Read the buyer's guide